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> Working Holidays Perth, Koreans
post Apr 29 2008, 08:14 PM
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The State Government will woo working holiday-makers from Korea in a bid to combat Western Australia’s current tourism and hospitality labour shortage.
Tourism Western Australia Chairman, Kate Lamont today welcomed six Korean working holiday-maker agents to Perth who will embark on a four-day familiarisation program.
“The agents will be taken on tours of several of Perth and Fremantle’s top tourism and hospitality employers such as Perth Convention Exhibition Centre, Intercontinental Perth Burswood and the Esplanade Hotel Fremantle,” Ms Lamont said.
“They’ll also be shown the many tourism hot-spots of Perth and Fremantle to give them a small taste of what Western Australia has to offer the traveller.
“Agents for working holiday-makers are a popular choice for Koreans as they can assist in arranging jobs and have significant influence on where visitors will head for their working holiday.
“By showing that Western Australia is the ideal place to start an Australian working holiday, we’ll be tapping into one of Australia’s fastest growing tourism markets and helping to alleviate Western Australia’s labour shortage.”
Ms Lamont said the majority of working holiday-makers were students and job-seekers who were in Australia to gain work experience, with a preference for hospitality roles.
“Many working holiday-makers are here to earn money or study, and also experience our culture and lifestyle,” she said.
“Western Australia has many opportunities for our overseas visitors with loads of tourism and hospitality jobs available across the State.
“Tourism WA is the first state tourism organisation in Australia to actively campaign for Korean working holiday-makers, and we believe we’re well-equipped to fulfill the needs of this relatively new market.”
The visit is part of a broad campaign to attract working holiday-makers from Korea, including a dedicated website, promotional booklets and special airlines packages.
There were nearly 8,000 Korean visitors travelling in WA in 2007 who spent an estimated $39million. Korea is the second largest source of working holiday-makers for Australia.

Ben, Skype "Perth-", Western Australia
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