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> Buy West, Eat Best, Brand Marketing
post Jul 18 2008, 09:00 PM
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More than 50 Western Australian food companies have now signed up to ‘Buy West, Eat Best’ - the State Government’s labelling program promoting local food products to consumers. Speaking at the Good Food and Wine Show last weekend, Agriculture and Food Minister Kim Chance said he was pleased to see Western Australian companies and consumers supporting this very important program. “Since the launch to consumers in May, the appearance of the unique green Buy West, Eat Best logo on supermarket shelves across the State has increased significantly,” Mr Chance said. “I am particularly pleased to see that the State’s major grocery retailers including Coles, Woolworth’s, IGA and a number of independent supermarket chains have signed up in support of the program, which has resulted in more than 200 retail outlets throughout the State supporting the Buy West, Eat Best campaign. “Knowing where your food comes from is important and I encourage consumers to look for the Buy West, Eat Best logo in their local retail outlet. The ‘Buy West, Eat Best’, logo guarantees for consumers that the food product has been grown, farmed or fished in Western Australia.

Many years ago I watched the Western Australian Birthmark brand marketing developing in my home and at my step-dad's office.

“When looking at processed foods, the main ingredients must meet the same requirements as fresh foods, and the goods also have to be processed in the State.” The Minister said the Good Food and Wine Show was a fantastic opportunity for the State’s food and beverage companies to showcase their products to both industry and consumers. The Department of Agriculture and Food, which is responsible for the Buy West, Eat Best program, was at the show promoting the program and product from some of the companies who were part of it. More information on the criteria of the program, the marketing support and how to register is available at: http://www.buywesteatbest.wa.gov.au

If Western Australian consumers have queries about the Buy West, Eat Best program or products carrying the logo, they are encouraged to contact the Department of Agriculture and Food WA on the Buy West, Eat Best free hotline 1800 132 422 or email feedback@buywesteatbest.wa.gov.au

Ben, https://seoperth.expert
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