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> Shaping Tourism Western Australia
post Apr 29 2008, 08:22 PM
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Western Australians have been urged to start thinking about the type of tourism industry they wanted to see develop to the years 2020 and beyond.
At the start of an intensive four-week consultative process kicking off in Albany on Monday 28 April, Tourism Western Australia chair, Kate Lamont said that big decisions needed to be made soon, but first she wanted to hear the views of the community and the tourism industry on what was important.
Consultation workshops would also be held in Kalgoorlie, Esperance, Merredin, Broome, Kununurra, Exmouth, Carnarvon, Geraldton, Busselton, Karratha as well as Perth and Fremantle.
“How do we preserve our natural attractions? Just how many tourists to Western Australia do we want? How do we make sure that our visitors still have a fantastic experience? These are just some of the issues we need to talk about,” she said.
“The value of tourism in Western Australia is very substantial, and provides a real boost for the economy – especially in some regional areas – it also enriches our community and shows-off our natural environment.
“Tourism WA has prepared a Discussion Document, Tourism 2020: a chance to have your say to start the consultation process and debate and will hold 13 consultative workshops over the next four weeks to gather the views of everyone interested in the tourism industry.”
Ms Lamont said that the consultative process would help the Government determine what was important, what needed to change, what innovations could be introduced, and how the State could capitalise on its already magnificent attractions.
“As the world rapidly changes, tourism will be affected by new technology and travel modes, as well as global issues, such as fuel prices, terrorism, climate change and pandemics,” she said. “I want to start this discussion now so that we can future-proof the Western Australian tourism industry.
“Staff shortages, competition for public and private investment and volatile visitor numbers are also challenges we must address.”
The discussion document, addresses and dates of the consultative workshops, and feedback information is available to download from http://www.tourism.wa.gov.au/2020 .
The consultation period ends on 30 May. Tourism Western Australia’s campaign website therealaustralia.com won the Tourist Board website category at the fourth annual Travel Mole web awards for government tourist agencies.

Ben, Skype "Perth-", Western Australia
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