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Self Generated Networking Rocks

Posted by suthers, Oct 25 2010, 12:42 PM

There are basically 2 kinds of networker: those who get what networking is really about (relationship building) and those who don't. The latter group go to networking meetings mostly to be entertained (I know, I've got the survey results to prove it). The former do OK but would do a hell of a lot better on their own, for the following reasons.

Most people join networking organisations hoping they'll meet people who may be useful to them in business, either as clients, or as lead generators. The problem is that most people don't understand strategic networking, and the experience is usually both unpleasant and unrewarding.

Self generated networking is, quite simply, the only way to ensure success. Even if you attend formal networking meetings, if you don't execute the strategies of self-generated networking, you will never enjoy much success, if any.

Brief Steps to Self-Generated Networking

  • Make a list of business people you already know, like, and trust
  • Visit each of them individually with the aim of learning more specifically what they do, and specifically how to recognise the best possible potential leads for them
  • Expand each other's network by recommending similar meetings with likeminded business owners or professionals
  • Look out for leads and refer where appropriate
  • Never pitch your network buddies unless they actually ask


Diarise weekly phone contact with each person in your network (25 people is probably a good number) and aim for a quick personal catch up maybe once each month or two. If there's a little gang of you that gets on particularly well, save time and have more fun by holding dinner meetings or family events.

That's about 5 phone calls a day, and about 1 hour a day devoted to strategic networking that is not only proven, but is so enjoyable that it actually adds to the quality of your personal and professional life.

Who needs to pay big bucks to drag yourself out of bed for networking meetings that take up precious family time? No-one!

Check out www.speedbusinessnetworking.com/Strategic-Networking-Payoff.pdf for a more comprehensive discussion, and feel free to comment right here!



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